What is SEO
I often get asked “What is SEO” which stands for Search Engine Optimisation and is the process of ensuring a website is technically correct. That is, the ‘code’ that tells browsers how to display the page is configured correctly according to Google requirements, also that the site has good backlinks and engaging content. It can also include image optimisation (to ensure fast loading on mobile devices) and of course that the site performs well on mobile devices. All this is designed to get greater visibility in search engines, to get your website to rise higher in the results for certain keywords. Wikipedia defines it here>>>
Therefore, if you want your site to have greater visibility in the search results, SEO is what you need to achieve that. People often think that SEO is also about marketing, it’s not, it’s more about getting your site ready for marketing so the site is easy to find, has content that answers consumers questions and is easy to navigate.
Local SEO – What’s that?
Local SEO is, very much what it says, helping you to gain greater visibility in your local area. So promoting your business to your local market. After all, if you’re a local Hairdressing Salon, promoting your business in another country or in an area 100 miles away is not the most effective use of your marketing budget. For local SEO the links you build need to be local too, because both search engines and consumers want to know that you’re close enough to their location to be of use/interest.
SEO then and for local businesses local SEO is vital to your ongoing success. Without it, your site will whither on the vine and die. The internet is a hugely competitive space so to keep your business visible you need to consistently promote it.
SEO or Marketing
Sometimes I get asked which is more important SEO or Marketing. My answer is always BOTH! Marketing your website online when the website is not technically configured to Google guidelines is wasting marketing budget. You’ll never see the full potential of what your business can do with high visibility in google. You won’t get that without adhering to their guidelines.