Who are Aspect Digital Marketing?
This is the core team, those who drive our business and are passionate about providing an outstanding customer experience. We thought you might like to know who are Aspect Digital Marketing, after all we do want you to know and like us 🙂
Jacqui Cooper – Gadget loving Grandma and Head Geek
All the way back in 2000, I did SEO for a website, the first big step forward in my career. That was an important experience for me, opening my eyes to the world of possibilities online. From there, I moved on to building websites and writing copy. I knew that I had found my calling in life and that I was on a positive and healthy path. If I stuck with what I was doing, I also knew, good things were going to come my way. So, I did just that, continuing to build my base of experience and to expand my knowledge any way that I could.
In the course of my career, I have heard it again and again: “SEO is dead.” I can tell you, however, that SEO never really dies. Rather, it changes. SEO evolves as technology evolves and as people’s needs evolve. People are always using SEO differently, but it remains the same game that it was when I got my start nearly twenty years ago now. I prefer not to shout out all my biggest clients, because I think that many of them prefer to think of me as their “secret weapon,” the ace in their pocket to give them the edge they need to beat out their competition. I should at least tell you this, though: the services that I offer are the same services that large digital agencies offer. The difference? I charge a “family business” rate, affording you the opportunity to get the best without overpaying!
It is true that I am sometimes choosy about the clients that I work with. There is a reason for that: I like to work with businesses who share my view of digital marketing, namely the view that this process works best when we have formed a partnership. Staying on top of changes in the Google algorithms and using only above-board tactics, I am proud of the work that I do for my clients, and I am going to continue to operate in the same way. Aspect Digital Marketing stands for quality digital marketing above else, digital marketing that is effective and clean. I strive for visibility, giving you the benefit of all my experience and all my knowledge, hard-won over the last two decades. Some things work, and some things do not: I can show you the difference.
Chuck Edwards – Media Maven and US Sales Coordinator
Advertising is in my blood, or at least so it seems to me. Coming from a ‘traditional’ marketing background, it took a while for me to appreciate the power of an online presence. Imagine my surprise when I realised that no matter how much advertising I sold, it was all ‘mostly’ in vain if the company didn’t have a well thought out and very broad online presence.
Even the small ‘Mom & Pop’ businesses needed a website, social media and good reviews. Jacqui educated me as to the importance of online research as part of the buyer journey to becoming a customer. It was a revelation. I can’t say I’m as knowledgeable as Jacqui but every day I learn something new (I have a sneaking suspicion that she does too) as search engines change and evolve to keep pace with how people use different platforms.
It also has to be said that some in the ‘online marketing community’ can cause problems too, as they try and ‘scam’ Google to get higher placements for their site or their customer’s sites. Online marketing is far more fluid than traditional advertising and I find I enjoy the challenge.
Caitlin Summers – Branding Specialist
I joined the company because I became fascinated by the challenges in online marketing. My background is in financial sales and customer service. Often the two went together. I really enjoy the help I can give to both new and established businesses. My focus is to help you provide an outstanding customer experience for your clients, as well as ensure you enjoy partnering with us to grow your business.
I’ve also worked with some of the biggest brands and learned just how important strong branding is. It appeals to my ‘arty’ side and I really enjoy helping customers to work on a strong brand message. This can include colours, images and slogans.
Today, potential customers are better informed and, more choosy about who they do business with. I can help you change your customer’s lives for the better, they just have to know you, trust you and be ready to do business with you. We can help make the difference you need.