Marketing Your Business When marketing your business do you actually need Google? Well in a word yes, you do. However, you shouldn’t rely solely on Google to bring in business. You need to be doing more than just trying to rank on page one (which is very difficult to prove as search results are very…
Marketing Strategy [dropcap]N[/dropcap]o matter the size of business you run, having a marketing strategy is imperative to your success. It doesn’t matter whether you’re doing it yourself or, have employed an agency, you need a plan! Today, people shop in a very different way than even two years ago. Next year their habits may have…
Multi Channel Marketing [dropcap]A[/dropcap]ll people involved in running a business, either their own or as an employee should read the book written by a Google employee and based on wide ranging research conducted by Google. It’s about multi channel marketing, or how the consumer now decides to buy. The book is called ZMOT – The…