Marketing Services from Aspect
What level of marketing services do you need? That depends on what you want to achieve and how much budget you have. One thing is for sure, whether you do business online or offline, you will need an optimised and Google compliant web presence.
If you’re a local business in a competitive niche or location, then you’ll need to establish unequivocally your location. Google now lists mobile compliant websites as a preference. That doesn’t mean no static websites are listed or rank well, it just means that instead of working from their old desktop based database, they’re moving to their mobile database as their primary one. You can read the post on Google here.
If you’re a larger business, with many competitors who are competent at online marketing, then you’ll need to ramp up your marketing and to dominate your local market.
Marketing for the Customer Journey
Every business needs to have many aspects of their web presence correct or compliant with Google ‘best practices’ to keep on top of their market. Providing relevant content for every stage of the customer journey is one of the key elements of successful online marketing. During the awareness stage of the journey we make sure there’s plenty of information across multiple platforms to let potential clients you’re there.
When you outsource your marketing services needs, you want to know that the service is going to provide up-to-date tactics, we do.
We used to have to pay mega money for TV and Radio advertising, today we advertise online in the places your potential customers are gathering online. This puts your business into their consciousness. On the research stage of their journey they need different information and that’s what we provide. By the time they get to the decision then it’s over to you to convert them into a sale.
How we prepare your site for marketing.
One of the things most people don’t realise is that it’s not online marketing services providers who say you should do SEO etc. In fact it’s Google, they want you to comply with their ‘best practices’. They say it’s so that they can provide searchers with the most relevant information. This maybe so but, it’s also because they want people to return to their sites time and again so their advertising revenue continues to grow.
The first month we look at the following.
Set Up -Depending on your Budget
- Keyword Research
- Website Audit
- Competitor Marketing Research
- Facebook Profile Create/Optimise
- Twitter Profile Create/Optimise
- Maps Page Create/Optimise
- Optimise Home Page
- Full Directory Submissions
- Write and Distribute Press Release (50 placements)
Ongoing Monthly Service -Depending on your Budget
- Link Building.
- Local Citations.
- Social Posting .
- Promote Facebook Page (gain likes).
- Promote Twitter Profile (gain followers).
- Ongoing Keyword Research.
- Brand Awareness.
- Infographic research, creation and posting.
- Content creation.
- Continuing research on what works best for YOUR business.
Call now to find out more (+44) 07484889815 in the UK or (+1) 602-334-0527 in the US
We no longer publish standard plans. YOUR business is unique, you have a budget you want to stay within, what works depends on your local market and can be affected by the following, some of which you have no control over;
- How crowded the local market is.
- What your competitors are doing.
- The local economy.
- Changes made by search engines and social sites like Facebook.
- Your budget.
Contact us for more details.
Why do we do what we do?
Any business today has an online presence almost from the beginning, even when the business itself does nothing to create that online presence. How? Because as soon as you register your business, advertise in the local paper or get a business phone number, you’re in a database. Those databases are used by many online platforms like Yellow Pages and Google.
Even your customers can create profiles for you on sites like Yelp (a review site) or Facebook, those profiles can impact your reputation. If you don’t take charge of your online presence, you’ll never know what people are saying about you. You won’t be able to get feedback on new products or services and, you won’t be where prospective customers are looking.
What have you got to lose? Contact us and find out if we can help.
Call now to find out more (+44) 07484 889815 in the UK or (+1) 602-334-0527 in the US