[dropcap]S[/dropcap]o Facebook continues it’s attack on search. That is, Facebook is integrating more and more search components into it’s social sharing monster. And truly why not? It has over a billion users, more than half of whom are regular users.
The people on Facebook share the things they like, so for an advertiser that means laser targeting in a way that Google Adwords can’t at this moment in time.
Facebook, if used correctly can generate serious traffic and has something that Google doesn’t yet. Which is the ability to easily add a ‘shop’ to your Facebook business pages, so when you create an ad for that page, you can take people directly to your shop.
Are you sure you don’t need Facebook?