What is SEO I often get asked “What is SEO” which stands for Search Engine Optimisation and is the process of ensuring a website is technically correct. That is, the ‘code’ that tells browsers how to display the page is configured correctly according to Google requirements, also that the site has good backlinks and engaging…
DetailsSEO and online marketing fundamentals? Do you understand SEO and online marketing fundamentals? When I’m in conversation with any business owner, or prospective business owner, I often get asked about ‘how’ one does SEO. Everyone seems to be aware of the need for SEO but many don’t really understand why or, what it’s meant to…
DetailsMarketing Budget – Why It’s Important That’s a serious question and you may wonder why I’m talking about a budget on a marketing blog post. Simple, when talking with potential new clients I often ask what their marketing budget is. Why do I do that? Because I need to know what I have to work…
DetailsLocal SEO is important to your business, why? [dropcap]A[/dropcap]s an SEO/Online marketing strategist, I’m always a little bemused by this question because naturally I think that the answer is a resounding yes. But is it? Is there no instance in which local SEO is unnecessary? I thought it would be interesting (and helpful to small…
DetailsWhy rank is ridiculous and visibility is vital. This may go against perceived wisdom but it really is true that rank is ridiculous and visibility is vital. The two are not the same although if your website is highly visible it will likely rank well too. So why am I saying that rank is ridiculous?…
DetailsMarketing Your Business When marketing your business do you actually need Google? Well in a word yes, you do. However, you shouldn’t rely solely on Google to bring in business. You need to be doing more than just trying to rank on page one (which is very difficult to prove as search results are very…
DetailsVirtual Reality Marketing In The Real World [dropcap]V[/dropcap]irtual reality marketing has been around for some time if you include site like Second Life, a virtual reality space where you can do almost anything that you can do in real life, except touch and feel what you touch. Maybe that’s finally set to change. Google has…
Details[dropcap]S[/dropcap]o Facebook continues it’s attack on search. That is, Facebook is integrating more and more search components into it’s social sharing monster. And truly why not? It has over a billion users, more than half of whom are regular users. The people on Facebook share the things they like, so for an advertiser that means…
DetailsWhy You Need Online Marketing [dropcap]M[/dropcap]any business owners still don’t really understand why they need to do consistent online marketing to ensure ongoing success. So let’s take a look at why it might be necessary. Firstly, the way people shop has changed, no longer do they browse the stores for hours, mostly they go online…
DetailsSearch marketing – It’s not all equal Written by: Jacqui Cooper [dropcap]I[/dropcap] bet at some point if you’re a business owner or manager you’ve been approached by someone selling SEO/Online Search Marketing Services. I’d also be willing to bet that some of those people have guaranteed you a number one rank on Google. I’d go even…
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