Multi Channel Marketing

multi channel marketingll people involved in running a business, either their own or as an employee should read the book written by a Google employee and based on wide ranging research conducted by Google. It’s about multi channel marketing, or how the consumer now decides to buy.

The book is called ZMOT – The Zero Moment of Truth and shows quite clearly how marketing has to change to keep up with the way consumers now shop. Gone are the days when a TV ad could drive massive sales. There are […]