Why you need to combine on and off line plans when marketing your business

Marketing Your Business

marketing your business on and offlineWhen marketing your business do you actually need Google? Well in a word yes, you do. However, you shouldn’t rely solely on Google to bring in business. You need to be doing more than just trying to rank on page one (which is very difficult to prove as search results are very personalised) you need to do things to get people’s attention.

You need to do offline promotions for your local area, especially if you’re a small local business. But here’s the rub, depending on […]

Marketing Strategy

Marketing Strategy

get a marketing plan togethero matter the size of business you run, having a marketing strategy is imperative to your success. It doesn’t matter whether you’re doing it yourself or, have employed an agency, you need a plan!

Today, people shop in a very different way than even two years ago. Next year their habits may have evolved further, you need to know how they shop now and, how it changes as time goes by. Then you need to incorporate these new habits into your marketing mix.

Traditionally, the marketing department, the […]

Digital Media Marketing

Multi Channel Marketing

multi channel marketingll people involved in running a business, either their own or as an employee should read the book written by a Google employee and based on wide ranging research conducted by Google. It’s about multi channel marketing, or how the consumer now decides to buy.

The book is called ZMOT – The Zero Moment of Truth and shows quite clearly how marketing has to change to keep up with the way consumers now shop. Gone are the days when a TV ad could drive massive sales. There are […]