Why rank is ridiculous and visibility is vital

Why rank is ridiculous and visibility is vital.

rank is ridiculousThis may go against perceived wisdom but it really is true that rank is ridiculous and visibility is vital. The two are not the same although if your website is highly visible it will likely rank well too.

So why am I saying that rank is ridiculous? Because search is personalised.  That’s not all though. The web is the largest data archive in the world and growing at an exponential rate with over a billion websites, some of which will have […]

Why you need to combine on and off line plans when marketing your business

Marketing Your Business

marketing your business on and offlineWhen marketing your business do you actually need Google? Well in a word yes, you do. However, you shouldn’t rely solely on Google to bring in business. You need to be doing more than just trying to rank on page one (which is very difficult to prove as search results are very personalised) you need to do things to get people’s attention.

You need to do offline promotions for your local area, especially if you’re a small local business. But here’s the rub, depending on […]

Virtual Reality Marketing

Virtual Reality Marketing In The Real World

virtual reality marketingirtual reality marketing has been around for some time if you include site like Second Life, a virtual reality space where you can do almost anything that you can do in real life, except touch and feel what you touch.

Maybe that’s finally set to change. Google has got into the Virtual Reality game and if Google sees it as a marketing opportunity (it can sell advertising) then smart money might be placed on it becoming something that retailers might begin to think about.

Of […]

Facebook buys shopping search engine TheFind – Business Insider

facebooko Facebook continues it’s attack on search. That is, Facebook is integrating more and more search components into it’s social sharing monster. And truly why not? It has over a billion users, more than half of whom are regular users.

The people on Facebook share the things they like, so for an advertiser that means laser targeting in a way that Google Adwords can’t at this moment in time.

Facebook, if used correctly can generate serious traffic and has something that Google doesn’t yet. Which is the ability to easily add a ‘shop’ […]

Why You Need Online Marketing

Why You Need Online Marketing

online shoppingany business owners still don’t really understand why they need to do consistent online marketing to ensure ongoing success. So let’s take a look at why it might be necessary.

Firstly, the way people shop has changed, no longer do they browse the stores for hours, mostly they go online and take a look at what’s on offer. If they’re looking for a service, they’re most likely to look for local providers with great reviews. With so much choice from all the competition and the […]

Why not all online search marketing is equal

Search marketing – It’s not all equal

Written by: Jacqui Cooper

bet at some point if you’re a business owner or manager you’ve been approached by someone selling SEO/Online Search Marketing Services. I’d also be willing to bet that some of those people have guaranteed you a number one rank on Google.

I’d go even further and say that some of you have taken the plunge because a lot of them will be charging very little for “Local Search Marketing” or whatever they call their service. Finally, I’d also bet money that many of you were […]

Content Marketing – why you must do it

Content – Marketing Must Have

#ContentMarketing

marketing on and off lineany companies today are tired of SEO, they don’t like it, don’t trust it and think it too costly for the return they see on their investment. It’s very difficult to value a link from another website or mention of a company on social media. Yet without SEO of some kind many companies would disappear from web results and that would damage their profits.

What most companies (whether small, medium or large, privately owned, sole owner or corporation) fail to remember is that even […]

Marketing Strategy

Marketing Strategy

get a marketing plan togethero matter the size of business you run, having a marketing strategy is imperative to your success. It doesn’t matter whether you’re doing it yourself or, have employed an agency, you need a plan!

Today, people shop in a very different way than even two years ago. Next year their habits may have evolved further, you need to know how they shop now and, how it changes as time goes by. Then you need to incorporate these new habits into your marketing mix.

Traditionally, the marketing department, the […]

Digital Media Marketing

Multi Channel Marketing

multi channel marketingll people involved in running a business, either their own or as an employee should read the book written by a Google employee and based on wide ranging research conducted by Google. It’s about multi channel marketing, or how the consumer now decides to buy.

The book is called ZMOT – The Zero Moment of Truth and shows quite clearly how marketing has to change to keep up with the way consumers now shop. Gone are the days when a TV ad could drive massive sales. There are […]